Reciprocal Link Please?

On a daily basis, I get emails requesting a reciprical link from some or other website.

Generally, the content of this email starts something like, "Dear Webmaster, I'm the webmaster of http://.... We came accross your website, http://www.craigs-directory.com/ and feel that it would fit perfectly with our website..."

Generally, I reply with "Thanks for the link exchange offer. Please feel free to submit your website to my web directory at http://submit.craigs-directory.com/cd/submitLink.asp. After submission, you will be given a reciprocal link specific to your website which will allow it to earn credits for each click..."

Nine times out of ten I get a response similar to; "We do not want our link in a web directory"?

I have a few questions,

1. The name of my website is "Craigs Directory", implying that my name... (wait for it)... is Craig and not webmaster - this leads me to believe that the message was generated by a service
2. The second part of my websites name is "Directory", there is a clue there as to what it is.
3. What's wrong with web directories? Google has one (http://www.google.com/dirhp) and so does Yahoo (http://dir.yahoo.com/) so there must be some value in viewing websites by category?

If you are going to be trying to email webmasters for link a link exchange, at least have a look at the website you want a reciprocal link from - you might learn something.

Regards,
Craig